GET READY FOR

PALO ALTO, CALIFORNIA

Tuesday, March 26, 2024 @ 2:00 PM

FREE REGISTRATION

18

EXPERT

SPEAKERS

4

PANEL

PRESENTATION

1

COCKTAIL

RECEPTION

TIME IS RUNNING OUT

THE COUNTDOWN IS ON

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DAYS

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HOURS

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MINS

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SECS

DON'T MISS

WHO'S SPEAKING

Rafael Alvarez, CFE

CEO & Founder

Latino Franchise Association

LinkedIn

Lynette Montoya

President & CEO

Latino Hotel Association

LinkedIn

Dr. John Hayes, CFE

Chairman

Titus Center for Franchising

LinkedIn

John Lancaster

Vice President Emerging Markets

Choice Hotel International

LinkedIn

Marina LaBaff

CEO & Founder

Monarch Boudoir Franchise

LinkedIn

Mike Herrera, CFE

President & Co-Founder

CoolVu Glass & Surface Solutions

LinkedIn

Richard Santos

Chief Marketing Officer & CTO

Latino Franchise Association

LinkedIn

Moises Perez

President

Latino Franchise Association

LinkedIn

Ivan Jimenez

Chief Financial Officer

Latino Franchise Association

LinkedIn

Alex Montoya

Hospitality Development

Choice Hotels International

LinkedIn

Eddy Nevarez

First Vice President Investment

Marcus & Millichap Commercial Real Estate Investment Services

LinkedIn

Christopher Henry

CEO

Majestic Hospitality Group

LinkedIn

Raul Fernando Rodriguez

Founder & CEO

Movita Juice Bar Franchise

LinkedIn

Fabiola Guerrero

CEO & Founder

Rhoslyn Florist Franchise

LinkedIn

Marco Rocca Jr.

Founder

Palindrome Hospitality

LinkedIn

Sean Tan

Director of Development -SW Region

Hilton Hotels

LinkedIn

Nirav Shah

Real Estate and Development

Hyatt Hotels

LinkedIn

Matthew Hostetler

Chief Development Officer

Red Roof Hotels

LinkedIn
Register Now

THE VENUE

Sheraton Hotel, Palo Alto, CA

625 El Camino Real, Palo Alto, CA 94301

Phone: (650) 328-2800

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Hotel Reservation

AGENDA

2:00 PM - Welcome

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association

Lynette Montoya

President & CEO
Latino Hotel Association

2:05 PM - El Progreso of Latinos in Franchising

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association

Moises Perez

President
Latino Franchise Association

Ivan Jimenez

Chief Financial Officer
Latino Franchise Association

Richard Santos

Chief Marketing Officer & CTO
Latino Franchise Association

2:30 PM - The Fundamentals of Franchising:

                       Helping Latino Businesses Succeed.

Dr. John Hayes, CFE

Chairman
Titus Center for Franchising

3:00 PM - PANEL: Latino / Latina Franchisors & Brand Owners

Marina LaBaff

CEO & Founder
Monarch Boudoir Franchise

Mike Herrera, CFE

President & Co-Founder
CoolVu Glass & Surface Solutions

Fabiola Guerrero

CEO & Founder
Rhoslyn Florist Franchise

Raul F. Rodriguez

Founder & CEO
Movita Juice Bar Franchise

3:45 PM - Latino Hotel Association

Lynette Montoya

President & CEO
Latino Hotel Association

4:00 PM - PANEL: Hotel Franchise Opportunities

John Lancaster

Vice President Emerging Markets
Choice Hotel International

Sean Tan

Director of Development -SW Region

Hilton Hotels

Nirav Shah

Real Estate and Development

Hyatt Hotels

Matthew Hostetler

Chief Development Officer

Red Roof Hotels

4:30 PM - PANEL: Hotel Investment 101

Christopher Henry

CEO
Majestic Hospitality Group

Eddy Nevarez

First Vice President Investment
Marcus & Millichap Commercial Real Estate Investment Services

Marco Rocca Jr.

Founder

Palindrome Hospitality

Alex Montoya

Hospitality Development
Choice Hotels International

5:00 PM - Cocktail Reception / Networking

Lynette Montoya

President & CEO
Latino Hotel Association

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association
Register Now

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