GET READY FOR

PALO ALTO, CALIFORNIA

Tuesday, March 26, 2024 @ 2:00 PM

FREE REGISTRATION

18

EXPERT

SPEAKERS

4

PANEL

PRESENTATION

1

COCKTAIL

RECEPTION

TIME IS RUNNING OUT

THE COUNTDOWN IS ON

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DON'T MISS

WHO'S SPEAKING

Rafael Alvarez, CFE

CEO & Founder

Latino Franchise Association

LinkedIn

Lynette Montoya

President & CEO

Latino Hotel Association

LinkedIn

Dr. John Hayes, CFE

Chairman

Titus Center for Franchising

LinkedIn

John Lancaster

Vice President Emerging Markets

Choice Hotel International

LinkedIn

Marina LaBaff

CEO & Founder

Monarch Boudoir Franchise

LinkedIn

Mike Herrera, CFE

President & Co-Founder

CoolVu Glass & Surface Solutions

LinkedIn

Richard Santos

Chief Marketing Officer & CTO

Latino Franchise Association

LinkedIn

Moises Perez

President

Latino Franchise Association

LinkedIn

Ivan Jimenez

Chief Financial Officer

Latino Franchise Association

LinkedIn

Alex Montoya

Director of Emerging Market

Choice Hotels International

LinkedIn

Eddy Nevarez

First Vice President Investment

Marcus & Millichap Commercial Real Estate Investment Services

LinkedIn

Christopher Henry

CEO

Majestic Hospitality Group

LinkedIn

Marco Roca Jr.

Co-Founder/Partner Reveille Hospitality & CEO Palindrome Hospitality
LinkedIn

Sean Tan

Director of Development -SW Region

Hilton Hotels

LinkedIn

Nirav Shah

Real Estate and Development

Hyatt Hotels

LinkedIn

Matthew Hostetler

Chief Development Officer

Red Roof Hotels

LinkedIn

Michael Castro

Regional Director, Franchise Sales & Development

IHG Hotels & Resorts

LinkedIn

Bijal Patel

CEO & Principal Partner

Coast Redwood Hospitality &

Sonari Capital Partner

LinkedIn
Register Now

THE VENUE

Sheraton Hotel, Palo Alto, CA

625 El Camino Real, Palo Alto, CA 94301

Phone: (650) 328-2800

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Hotel Reservation

SHERATON PALO ALTO RECEPTION ROOM

AGENDA

2:00 PM - Welcome

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association

Lynette Montoya

President & CEO
Latino Hotel Association

2:05 PM - El Progreso of Latinos in Franchising

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association

Moises Perez

President
Latino Franchise Association

Ivan Jimenez

Chief Financial Officer
Latino Franchise Association

Richard Santos

Chief Marketing Officer & CTO
Latino Franchise Association

2:30 PM - The Fundamentals of Franchising:

                       Helping Latino Businesses Succeed.

Dr. John Hayes, CFE

Chairman
Titus Center for Franchising

3:00 PM - PANEL: Latino / Latina Franchisors & Brand Owners

Dr. John Hayes, CFE

Chairman
Titus Center for Franchising

MODERATOR

Mike Herrera, CFE

President & Co-Founder
CoolVu Glass & Surface Solutions

Marina LaBaff

CEO & Founder
Monarch Boudoir Franchise

Rafael Alvarez, CFE

Founder
Multiple Franchise Brands

3:45 PM: Latino Hotel Association

Lynette Montoya

President & CEO
Latino Hotel Association

4:00 PM - PANEL: Hotel Franchise Opportunities

Bijal Patel

CEO & Principal Partner
Coast Redwood Hospitality & Sonari Capital Partner 

MODERATOR

PANELIST: Hotel Franchise Opportunities

John Lancaster

Vice President Emerging Markets
Choice Hotel International

Sean Tan

Director of Development -SW Region

Hilton Hotels

Nirav Shah

Real Estate and Development

Hyatt Hotels

Matthew Hostetler

Chief Development Officer

Red Roof Hotels

4:30 PM - PANEL: Hotel Investment 101

Alex Montoya

Director of Emerging Market
Choice Hotels International

MODERATOR

PANELIST: Hotel Investment 101

Christopher Henry

CEO
Majestic Hospitality Group

Eddy Nevarez

First Vice President Investment
Marcus & Millichap Commercial Real Estate Investment Services

Marco Roca Jr.

Co-Founder/Partner Reveille Hospitality & CEO Palindrome Hospitality

Michael Castro

Regional Director

IHG Hotels & Resorts

5:00 PM - 7:00 PM - Cocktail Reception / Networking

SHERATON GARDEN

Lynette Montoya

President & CEO
Latino Hotel Association

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association
Register Now

SPONSORS

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2024 State of Latino Entrepreneurship Summit

On behalf of the Latino Business Action Network (LBAN) and the Stanford Graduate School of Business, the Stanford Latino Entrepreneurship Initiative (SLEI) is pleased to invite you to join us for the 9th Annual State of Latino Entrepreneurship (SOLE) Summit.

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