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About LFA

The Latino Franchise Association is a Non For Profit (501c6) trade association in the franchise industry that convenes Franchisors, Franchisees, Suppliers, Entrepreneurs, Elected/Appointed Officials, and the community at large to “promote, support and expand franchising in the Latino community.” The full-scale promotion and expansion of the franchise model in the Latino community represents one of the most important strategies for social and economic inclusion and equity.  Fully implemented, the Franchise Model can create intergenerational wealth and battle the impact of poverty.  Aligned with this vision, the goal of the Latino Franchise Association is to promote, support and expand franchising in the Latino community. More specifically the Latino Franchise Association aims to: Increase Latino franchise brand ownership (Franchisors), increase Latino franchise unit ownership (Franchisees) and increase Latino investment in the franchise industry. 


  • To Promote, Support and Expand Franchising in the Latino Community.


  • Become the “Go to” Place for Everything Franchising in the Latino Community.


  • Ownership
  • Partnerships and collaboration
  • Engagement and participation
  • Results and outcomes
  • Diversity, Equity & Inclusion, Respect
  • Honesty and transparency

About Our Founder

Rafael Alvarez, Latino Franchise Association CEO and Founder, is a veteran in the franchise industry with over 35 years of business & franchise experience. He stablished the first Latino-owned franchise in the tax preparation, bookkeeping and payroll industry with $200, 2 computers and a fax machine in 2007.  He received the Ronald E. Harrison Award from the International Franchise Association in 2015 for his outstanding work creating diversity in the franchise industry by helping Latinos and minorities to franchise their businesses.

Organizations or individuals who make significant contributions to minorities in franchising and diversity initiatives are recognized annually with a Ronald E. Harrison award from the International Franchise Association (IFA).

At Latino Franchise Association (LFA), our top priority and goal is to create a franchising ecosystem where franchisors, franchisees, suppliers, professionals and just about everyone that wants to benefit from the franchising business model, can connect and create amazing and highly profitable brands. And most importantly, brands that can have a major positive impact in our community.