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The Latino Franchise Association is announcing Franquicias Fest, The largest Latino Franchise Expo in the US.

Oct 05, 2023

New York, NY, June 2, 2023 -  Rafael Alvarez the Founder and CEO of the Latino Franchise Association announced Franquicias Fest, the largest Latino franchise expo in the country. The announcement was made during the International Franchise Expo at the Javits Center in New York City. Franquicias Fest is taking place at the New York Marriott Marquis Hotel and Convention Center in Times Square, the heart of New York City on August 4th & 5th, 2023.  This Franchise Expo is organized by the Latino Franchise Association, this is the first of five nationwide Franquicias Fest expos that are being organized in cities like New York, Miami, Chicago, Houston, and Los Angeles. 

During the two days of the event, a comprehensive educational program will take place. There will be an opportunity to learn and find out more about how to start a franchise business, invest in a franchise or join the franchising industry to expand your business in a fun, dynamic and educational environment.

The main reason why the Latino Franchise Association is organizing Franquicias Fest is to connect the franchising community (Franchisor, Franchisee, Suppliers and franchise executives) with the Latino community. The main purpose is to promote and attract Latinos to invest in franchise businesses by becoming franchisees and to convert and launch their successful Latino owned businesses into a nationwide franchise brand and thus becoming a franchisor. 

“Franquicias Fest is a very important event for the Latino community and is Free of cost and is a great opportunity to encourage franchising and entrepreneurship for the public right in the heart of New York City. The goal is to create a franchising ecosystem where franchisors, franchisees, suppliers, professionals and just about everyone that wants to benefit from the franchising business model, can connect and create amazing and highly profitable brands. And most importantly, brands that can have a major positive impact in our community,” said Rafael Alvarez, the CEO and Founder of the Latino Franchise Association. 

For the remainder of the century, the competitiveness of the American economy will be largely dependent on how well Latinos do nationally. This event will give everyone the opportunity to learn and find out more about the franchising industry. We are going to have more than one hundred franchise brands exhibiting their products and services that are hungry to connect with the Latino Community.  The educational component is key and for that reason we are going to have more than 40 franchise seminars and panels talking about the current topics that will help Latinos understand the value proposition that the franchise industry provides. We have confirmed the participation of many nationwide speakers and panelists that are taking their time to participate in this great event.


“By 2050 accelerating American economic prosperity and intergenerational wealth transfer will be the preeminent accomplishment of the Latino entrepreneur, a true “Un-sung American hero,” said Moises Pérez, president of the Latino Franchise Association

Franquicias Fest will take place on Friday, August 4th and Saturday, August 5th, 2023 from 10:00 am to 5:00 pm at the Marriott Marquis hotel and Convention Center in Times Square. The registration is free and people can register by visiting our website Franquicias Fest will be a fiesta from beginning to end and to kickoff Franquicias Fest there will be a Golf Tournament on Thursday, August 3rd, 2023 from 8:00 am to 2:00 pm at Dunwoody Golf Course in Yonkers. The following day we will be having the Ribbon Cutting Ceremony and the opening of the Franchise Expo. Then, after the Expo on Friday August 4th there will be the Latino Franchise Association Yacht Fiesta from 6:00 pm to 10:00 pm. The incredible Liberty Yacht will depart from New York Pier 36 in Downtown Manhattan. During this big fiesta there will be live performances by Tono Rosario, food and drinks available. Tickets for this event are accessible through Eventbrite. 

We encourage all the Latinos in the US and anyone interested in the franchising industry to participate in this event and to take advantage of all the benefits and the great opportunity that Franquicias Fest has to offer to the community. For more information visit

About Latino Franchise Association

The Latino Franchise Association is a Non For Profit (501c6) trade association in the franchise industry that convenes Franchisors, Franchisees, Suppliers, Entrepreneurs, Elected/Appointed Officials, and the community at large to “promote, support and expand franchising in the Latino community.” The full-scale promotion and expansion of the franchise model in the Latino community represents one of the most important strategies for social and economic inclusion and equity.  Fully implemented, the Franchise Model can create intergenerational wealth and battle the impact of poverty.  Aligned with this vision, the goal of the Latino Franchise Association is to promote, support and expand franchising in the Latino community. More specifically the Latino Franchise Association aims to: Increase Latino franchise brand ownership (Franchisors), increase Latino franchise unit ownership (Franchisees) and increase Latino investment in the franchise industry. For more information visit

Expand Your Opportunities By Becoming a Member of  The Latino Franchise Association (LFA) today



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